Our company founder is dedicated to creating fun and safe products, inspired by a very personal mission: to provide the best for his two grandsons, born in 2021 and 2023.

Founded by Wayne Fromm, a successful inventor with a passion for innovation, our company brings decades of experience to the world of safe and reliable family products. Wayne Fromm has a proven track record of developing commercially successful products, with over 50 inventions to his credit. His notable creations include the patented original selfie stick for smartphones and digital cameras, and innovative products such as "Disney's Beauty and the Beast Magic Talking Mirror," and products for Crayola and Nestle. All of the products featured in the image below were created by Wayne Fromm.

This extensive background in invention and product development informs our commitment to designing items that are not only entertaining but also meet the highest standards of quality and safety. We believe that play is essential to a child's development, and we strive to create products that spark imagination, encourage learning, and contribute to joyful experiences.